NEW YORK– Make a special date with Revlon as the Revlon LOVE IS ON™ Pop-up Shop brings its unique beauty experience to select cities across the U.S. Kicking off April 3rd, Revlon is taking the LOVE IS ON movement on the road with the Revlon LOVE IS ON™ Pop-up Shop, providing fans of Revlon a wide array of personalized makeup services and products that are sure to inspire love.
“The mission of our Revlon LOVE IS ON movement is to inspire and entice love,” said John Collier, SVP and General Manager of Revlon’s US Consumer Division. “The pop-up shop gives us the opportunity to bring that inspiration to life by offering consumers a unique and personalized way to interact with our products.”
The Revlon LOVE IS ON™ Pop-up Shop will have everything consumers need to prepare them for the endless possibilities of love, including:
Personalized makeovers and manicures using Revlon’s new and innovative product launches
One-on-one consultations with Revlon’s expert Beauty Advisors who will customize the perfect palette
A TRY ME sample bar allowing attendees to test products prior to purchase
Revlon will also incorporate its wildly successful #LOVEISON social campaign, inviting consumers to have their photo taken at the pop-up shop’s LOVE IS ON photo booth and share on social media with fans and followers. By using the hashtag #LOVEISON, their photo has the chance to be featured on the Revlon Global Love Beacon in NYC’s Times Square.
The Revlon LOVE IS ON Pop-Up Shop will be inspiring LOVE in the following cities:
April 3-5 – Dallas, TX – Deep Ellum Arts Festival
April 10-12 – Atlanta, GA – Atlantic Station
April 22-23 – New York, NY – Times Square
April 29 – Boston, MA – Faneuil Hall Marketplace
May 3 – Boston, MA – May Fair at Harvard Square
May 16-17 – New York, NY – Times Square
June 25-27 – Minneapolis – Twin Cities Jazz Festival
July 10-12 – Chicago, IL – Taste of Chicago
Share the love with #LOVEISON
For more information about the Revlon LOVE IS ON campaign, visit: www.revlon.com/loveison, YouTube, Facebook, Twitter and Instagram @Revlon.
About Revlon:
Revlon is a global cosmetics, hair color, hair care and hair treatments, beauty tools, men’s grooming products, anti-perspirant deodorants, fragrances, skincare, and other beauty care products company, which operates in two segments, the consumer division (“Consumer”) and the professional division (“Professional”). Revlon’s vision is to establish itself as the quintessential and most innovative beauty company in the world by offering products that make consumers feel attractive and beautiful. Revlon believes that its global brand name recognition, product quality, R&D, innovation and marketing experience have enabled it to create leading global consumer and professional brands. Revlon’s Consumer segment global brand portfolio includes Revlon® color cosmetics, Almay® color cosmetics, SinfulColors® color cosmetics, Pure Ice® color cosmetics, Revlon ColorSilk® hair color, Revlon® Beauty Tools, Charlie® fragrances, and Mitchum® anti-perspirant deodorants. Revlon’s Professional segment global brand portfolio includes: Revlon Professional®, CND®, including CND Shellac® and CND Vinylux® nail polishes, and American Crew® men’s grooming products. Websites featuring current product and promotional information can be reached at www.revlon.com, www.almay.com, www.mitchum.com, www.revlonprofessional.com, www.americancrew.com and www.cnd.com.
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